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Infiniment Coty Paris
WHITEWALL PRESENTS COTY

Infiniment Coty Paris Debuts in Paris with an Immersive Olfactory Gallery

Infiniment Coty Paris
COTY

Infiniment Coty Paris Debuts in Paris with an Immersive Olfactory Gallery

On March 2 in Paris, in the middle of Paris Fashion Week, beauty brand Coty debuted its first in-house collection of fragrancesInfiniment Coty Paris. The suite of 14 scents marks the house’s 120th anniversary and was created by Coty CEO Sue Nabi and Nicolas Vu (the pair also behind skincare company Orveda).

Infiniment Coty Paris Photo by BFA, courtesy of Infiniment Coty Paris.

Infiniment Coty Paris Debuts During Paris Fashion Week

From 2:00 p.m. to 8:00 p.m., at 5 rue Saint-Merri in the heart of the Marais, the pop-up gallery was filled with sights, senses, and experiences that embody the art, science, and emotions of Infiniment Coty Paris.

The collection of scents includes “Entre Genres,” rooted in musk; “Soleil d’Ikosim,” full of orange blossom and sweetness; “Matin de Jade,” with notes of ginger and tea; and “Encore Une Fois,” boasting amber and vanilla. Nabi and Vu were inspired by their African and Asian heritage respectively, reminiscing on childhood moments of joy and wonder. Each scent is encapsulated in refillable and stackable bottles—“art cycling” as Coty describes it—accentuated with a spherical top. 

COTY Nicolas Vu and Sue Nabi, courtesy of Infiniment Coty Paris.
Infiniment Coty Paris Photo by BFA, courtesy of Infiniment Coty Paris.

Also on view was evidence of Infiniment Coty Paris’s continued commitment to contemporary art. The gallery included works by Isabelle.DEvans MbuguaDeborah SegunFrancisco VidalYounes KhourassaniOusmane NiangSaïdou DickoThandiwe MuriuMous LamrabatEmo de Meideros, and Willys Kezi Niangi. Alongside their pieces were talks, dance performances, and showcases by artists John Glacier and Aime Simone.

Lucky Love and Nicolas Vu, courtesy of Infiniment Coty Paris.
Infiniment Coty Paris Photo by BFA, courtesy of Infiniment Coty Paris.

A Celebration of Art and Science

The night before, Infiniment Coty Paris was toasted to with a cocktail event hosted by Nabi and Vu. Guests like Coco Rocha, Ashley ParkPaul Forman, Jameela Jamil, Camelia Jordana, Lara CosimaSokoCesar Domboy, Ryan DestinyMeredith Duxbury, and Rose Bertram, previewed the gallery pop up as well as the fragrance collection.

Infiniment Coty Paris Photo by BFA, courtesy of Infiniment Coty Paris.
Infiniment Coty Paris. Sue Nabi and Touria el Glaoui, courtesy of Infiniment Coty Paris.

Last month, Infiniment Coty Paris partnered with 1-54 Contemporary Art Fair in Marrakech to support and showcase art inspired by the concept of infinity. Artists Isabelle D., Willys Kezy Niangi, and Evans Mbugua interpreted “ Matin de Jade,” “J’ai Trois Amours,” and “Atomes Crochus.”

Infiniment Coty Paris is available on infinimentcoty.com. To learn more, follow @infinimentcoty.

Infiniment Coty Paris
Photo by BFA, courtesy of Infiniment Coty Paris.

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Infiniment Coty Paris.
Courtesy of Infiniment Coty Paris.

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Coty Lucky Love, photo by BFA, courtesy of Infiniment Coty Paris.

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