The 27-year-old luxury eyewear brand, DITA, opened its latest store on Rodeo Drive in Beverly Hills on August 5. As timeless and innovative as its eyewear shapes, the store mimics the brand’s ethos of letting design details speak for themselves, welcoming guests to an effortless balance of textures in architecture and interior decor. Outfitted in marble, mirrors, and industrial metal shelving, the two-level space, greets visitors to a luminous shopping experience, heightened by supreme customer service. Visitors are encouraged to try on an array of eyewear shapes that best fit their personal lifestyle, guided by details found in shape, size, color, and material.