A true original since day one, The Standard, Hollywood is located in the heart of West Hollywood on the legendary Sunset Strip. With a blue AstroTurf pool deck and a floor-to-ceiling shagged lobby, the hotel abounds with curious, unexpected touches at every turn (like The Box). The laid-back public spaces include restaurant Croft Alley, the beloved top-top-secret nightclub Mmhmmm, and the desert backdrop Cactus Lounge.