The jewelry designer Bea Bongiasca’s eponymous label opened its Milan flagship in 2019. Influenced by pop culture, art, design, and plenty of color, Bongiasca’s playful approach to jewelry employs gold, silver, enamel, and semi-precious stones to create wearable works of art that allow their wearers a reprieve from reality. At the Milan store, patrons are greeted by hot pink interiors, neon signage, and an intimate environment housing the latest creations.