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Frieze London 2021

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Courtesy of D Studio.
Courtesy of D Studio.
Courtesy of D Studio.
Courtesy of D Studio.
Milan, Porta Monforte

D Studio Milan

D Studio Milan opens in the design capital.

Coinciding with the 2021 chapter of Salone del Mobile, Design Holding's D Studio celebrates the opening of a new destination in Milan. Here, each of Design Holding's brands—including B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen—will interact under one roof, featuring furniture and lighting designs from esteemed design houses.

As the brainchild of Massimiliano Locatelli and Piero Lissoni, the new Milan-based store highlights the relationship between creation and space. The showroom, which was originally designed in 1954 by Sommariva Studio, was once a light-filled car showroom with plate-glass windows and skylights. Now repurposed by Locatelli, the three-level store continues to offer continuity and volume, yet establish a new relationship with the city.

At D Studio Milan, creations by the leading brands will provide visitors the best of Italian and Scandinavian invention, including new products, services, inspiration, and technology. On the ground floor, guests can discover a surprise garden, while wandering through the lower ground floor to explore expansive pre-existing windows, sun-flooded floors, and special lighting designs with installations of mirrors. At the lower ground floor, guests can discover the D Studio Villa—a living space—and on the mezzanine level, which can be accessed by a wide staircase, take advantage of spectacular viewpoints and an array of new offerings from the brands.

Whitewaller recommends: Keeping an eye open for a New York-based D Studio space opening later this year on Madison Avenue.

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Via Durini, 1420122 Milano
D Studio Milan
D Studio Milan
D Studio Milan opens in the design capital.

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