During Milan Design Week, Flos celebrates its 60th anniversary with “See the Stars Again”: a Dantean suggestion as a metaphor for a journey into the essence of the brand. The imaginative exhibition is developed by CEO Roberta Silva and Global Marketing Director Barbara Corti, alongside Design Curator Calvi Brambilla. Flos reimagines the industrial spaces of Fabbrica Orobia into an immersive odyssey, both physical and digital, into the brand’s vision for the future. Flos presents innovative lighting collections designed by premier international architects and designers, and will announce the first lighting collection for Flos (an ethereal and timeless series of table lamps) by Milan-based Italian designer Guglielmo Poletti. The exhibition project is supplemented by a cultural and entertainment program.
Said Silva: “We chose a special venue like Fabbrica Orobia, an industrial space of six thousand square meters, where we will show Flos in all its expressions, from a storytelling of the brand and its designers, to the combination of technological innovation, design and the new eco-friendly approach to lighting design. We will bring together the world of decorative with the outdoor, up to custom and architectural, speaking a transversal language. We want to convey to our audience the story of a future Flos that is brave, curious and passionate. “
