Versace recently opened a new boutique in New York City’s SoHo neighborhood on July 10. Spanning 3,070 square feet, the space presents the brand’s ready-to-wear collections and accessories for both men and women. Following the design concept by renowned architect Gwenael Nicolas first presented for Versace’s Paris flagship, the Manhattan store captures the brand’s powerful vision for the future, while staying true to Versace’s recognizable design aesthetics. Greca-patterned marble floors and the brand’s iconic sculpted Medusa designs are showcased throughout. In line with Versace’s dynamic vision for the future of fashion, the space has also been created with high sustainability standards—from the choice of materials used to the flexibility and management of the store’s space.