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Photo by Tim Franco, courtesy of Chanel.
Photo by Tim Franco, courtesy of Chanel.
Photo by Tim Franco, courtesy of Chanel.
Seoul, Cheongdam-dong

Chanel

In the Cheongdam-dong neighborhood, Chanel’s Seoul flagship is at home in a sleek seven-story structure designed by Peter Marino.

In the Cheongdam-dong neighborhood, Chanel’s Seoul flagship is at home in a sleek seven-story structure designed by Peter Marino, measuring just over 6,000 square feet. The maison’s codes and savoir-faire are evident before even entering the space, its towering all-black structure composed of dark lava stone and tinted black glass. Indoors, pristine architecture and chic interior design share the stage, with modern, elegant furnishings, a collection of contemporary art selected by Marino, and a palette of ivory and black flowing throughout the boutique’s open layout. Throughout the first three floors, patrons will find the house’s latest offerings in ready-to-wear, shoes, handbags, eyewear, fragrances, costume jewelry, and a special section for watches and high and fine jewelry offerings. The upper three stories contain private reception rooms on floor four and spaces for special exhibitions, events, and a terrace on the topmost two floors. 

Whitewaller recommends: Enjoying the curated art program, which includes 31 pieces from the likes of Paola Pivi, Gregor Hildebrandt, Ik-Joong Kang, and Idris Khan.

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431 Apgujeong-ro, Gangnam-gu, Seoul, South Korea
Chanel
Chanel
In the Cheongdam-dong neighborhood, Chanel’s Seoul flagship is at home in a sleek seven-story structure designed by Peter Marino.

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An eye-catching structure in the Garosu-gil shopping district is the home of AMI’s Seoul flagship—and the brand's largest flagship to date.

Miu Miu

The Miu Miu flagship store in Seoul presents unparalleled elegance with a revitalized look.

Dior Seoul Concept Store

Celebrating Dior's first runway show in Korea, the maison has debuted a temporary concept store in the Seongsu-dong neighborhood.

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