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Courtesy of Dior.
Courtesy of Dior.
Courtesy of Dior.
Courtesy of Dior.
Seoul, Seongdong-gu

Dior Seoul Concept Store

Celebrating Dior's first runway show in Korea, the maison has debuted a temporary concept store in the Seongsu-dong neighborhood.

In celebration of Diors first runway show in the Republic of Korea—a presentation that took place at Ewha Woman’s University on April 30, 2022—the maison has debuted a temporary concept store in the Seongsu-dong neighborhood. A magnificent facade recalling that of the house’s Parisian home at 30 Montaigne greets patrons outdoors, its metallic mesh surface suggesting the magic of the experience that is held within. Paying tribute to Korean craftsmanship, the retail space has been outfitted beautifully with original pieces by designers from the country, like Kwangho Lee and Jeonghwa Seo, and a special toile de Jouy print on traditional Hanji paper. Displaying designs like the “Dior Chez Moi” capsule and pieces from Maria Grazia Chiuri’s “Dior Union” women’s line is an installation mimicking the curves of a skateboard ramp, set amid an environment of light and natural materials, which are then accented by reflective glass details lining the ceiling.

Whitewaller recommends: Discovering the atmosphere fashioned after Monsieur Christian Dior’s childhood home in Granville, which was made in collaboration with d’strict

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7, Yeonmujang 5-gil, Seongdong-gu
Dior Seoul Concept Store
Dior Seoul Concept Store
Celebrating Dior's first runway show in Korea, the maison has debuted a temporary concept store in the Seongsu-dong neighborhood.

Shops

Seoul, Garosu-Gil |Shops

AMI Flagship

An eye-catching structure in the Garosu-gil shopping district is the home of AMI’s Seoul flagship—and the brand's largest flagship to date.

Miu Miu

The Miu Miu flagship store in Seoul presents unparalleled elegance with a revitalized look.

Chanel

In the Cheongdam-dong neighborhood, Chanel’s Seoul flagship is at home in a sleek seven-story structure designed by Peter Marino.

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