Since its opening in 1975, THE PLAZA Seoul, Autograph Collection has maintained its status as a premier hotel located in the heart of Seoul. The property reopened as a luxury boutique hotel in 2010 following renovations, including an elevated look, feel, and identity for locals and travelers alike. While its interior features 408 guest rooms with unique color palettes, high-quality designs, and eco-friendly materials, the hotel's exterior shifts color based on viewing angle and time of day through a unique painting method. Complementing the space are premier dining experiences and a variety of cuisines found within its onsite restaurants—Taoyuen, The Seven Square, Dear Wild, and The Lounge—in addition to nine exceptional event venues.