Tucked away in the serene streets of Basel, there’s a jewelry studio where time slows down and nature takes shape. This is the world of BAIUSHKI, the fine jewelry brand founded and led by Lea Good, whose designs are born from a deep reverence for organic imperfection and emotional resonance. Since 2016, BAIUSHKI has been quietly redefining what it means to wear memory, with pieces handcrafted from recycled precious metals and fair-trade gemstones. Each design seems to carry a soft hum, echoing the lullaby the brand is named after—a personal childhood memory that now finds its form in polished gold, imperfect silver, and one-of-a-kind silhouettes.
As much a sculptor as a jeweler, Good’s creative process begins with touch—drawing and shaping by hand in her light-filled atelier, allowing intuition and nature’s rhythm to guide the form. Her designs are more than adornment; they are moments captured in metal, worn like whispered stories. Timed to the 2025 edition of Art Basel, Whitewaller speak with Good about her favorite places in town to gain inspiration, see art, and enjoy the blend of fashion, art, architecture, nature, and design.
Baiushki, courtesy of Lea Good.
Courtesy of Lea Good.
WHITEWALLER: What is your favorite spot to find inspiration in Basel?
LEA GOOD: For me, I find so much inspiration always within the clay-covered walls of our BAIUSHKI studio and showroom here in the center of Kleinbasel. However, because nature is so close to my heart, The Botanical Garden has to be a close second favorite. I find so much inspiration for my work of handcrafting jewelry across the various forms of flowers and plants housed in this beautiful garden. It’s a place of tranquillity in the center of the city and so close to where I live. I love to visit it any time of the year.
“I find so much inspiration for my work of handcrafting jewelry across the various forms of flowers and plants…”
—Lea Good
W: Best off-the-beaten-path to see art in Basel?
L: KBH.G is a small gallery that offers two to three exhibits each year in different mediums across photography, fashion, contemporary art, and design. Entrance is free and the space is located on the ground floor of a former factory for micro motors. In a city with what seems to have endless options for art and culture with over 40 museum, KBH.G is definitely worth a visit.
Courtesy of Lea Good.
Baiushki, courtesy of Lea Good.
WW: Best-kept secret in Basel?
LG: To have a local taste of the Basel old town, I recommend taking a stroll through the narrow cobblestone streets of the Spalenberg neighborhood. Here, you’ll find charming street corners around every turn and small shops worthy of your gaze. I recommend walking through the small side streets to take in the beautiful buildings and atmosphere. I love to start the day wandering around here with grabbing a delicious pastry from Bio Andreas Holzofenbäckerei where they bake farmhouse-style bread in a wood fire oven, fresh every day. At Andreasplatz, just behind the bakery, is an idyllic courtyard with other pastry and coffee shops. For more of my Basel favorites, you can also check out our BAIUSHKI Basel City Guide, where my team and I have put a list together of some of our most loved places and things to do in Basel.
“I recommend taking a stroll through the narrow cobblestone streets of the Spalenberg neighborhood.”
—Lea Good
Lea Good’s Basel Favorites
1. The Botanical Garden of the University of Basel
Coutresy of The Botanical Garden of the University of Basel.
“The Botanical Garden of the University of Basel was founded in 1589 by Caspar Bauhin and is now located next to the Spalentor in the historic part of the city of Basel. In various greenhouses and outdoor area, the garden displays over 7,500 different plant species from all the important habitats of the earth.” via The Botanical Garden of the University of Basel
2. KBH.G
Courtesy of KBH.G.
“The showroom is located on the ground floor of a former factory for micro motors. Its industrial charm is retained in the exhibition spaces, having undergone gentle renovation works by architects Christ & Gantenbein. The location’s original function is still present in beautifully designed details, although the focus of the renovation work was clearly on creating approximately 500 square metres available for the Foundation’s exhibition activities.” via KBH.G
3. Bio Andreas Holzofenbäckerei
Courtesy of Bio Andreas Holzofenbackerei.
“No one else turns dough into such hearty farmhouse bread. No one else brings that unmistakable woody, smoky, savory flavor to the bread, no one else brings that crispy, crunchy crust and lasting freshness. Without you, Bio Andreas wouldn’t be Bio Andreas—and you not only make our breads exceptionally good, but also the other 50 or so different baked goods in our range. But words are not enough to describe the art of our wood-fired oven products: come to one of our stores to taste them—or order our products online right here.” via Bio Andreas Holzofenbäckerei
