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Valextra

Valextra

Designed by John Pawson, Valextra‘s Via Manzoni store in Milan is a modern testament to the shopping experience. Suspended shelves finished in plaster, existing ceppo di gre floors, and a sequence of mirrors offer a graphic openness to the store. Here, the brand’s most iconic bags—from the Iside to the Brera—are presented in pops of color within Pawson’s pared back space, speaking to the powerful dynamic of Valextra’s aesthetic vision.

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