Last July, Fendi teamed up with the Los Angeles-based artist Joshua Vides for its FENDI CAFFE pop-up at Harrod’s. Decked out in the artist’s signature black-and-white outlines, the space drew crowds to explore the Italian brand’s latest offerings.
Today, the brand welcomes Vides back in for another collaboration—this time for something more permanent. For Fendi’s Pre-Fall 2020 “California Sky” collection, designed by Silvia Venturini Fendi, Vides is punctuating the blank space of accessories with his classic black outlines. For the first time in his creative practice, too, Vides is using color.
Installation view of “American African American” in New York, courtesy of Phillips.
“The ‘California Sky’ collection is tailored with a sense of playfulness, and we have integrated pieces more suited for the beach to reflect the California lifestyle,” said Venturini Fendi. “It’s glamorous yet eccentric for the client who wants to have fun.”
Some of Fendi’s most iconic accessories—like the Peekaboo and Baguette bags—are reinterpreted with soft padded leather, outlined in a thick black marker-like detail synonymous to Vides. Other pieces—like cotton jackets, satin blousons, sweatshirts, and denim pants—take on flowers, a revisited FF logo pattern, and shaded details.
Installation view of “American African American” in New York, courtesy of Phillips.
Men’s and women’s collections are completed with kid’s pieces, too, featuring clothing, accessories, and shoes, with special backpacks and sandals featuring Vides’ graphic, the black-and-white marker style, and the FF logo.
And for the true Californians who spend their days at the beach, there’s kaftans, poplin shirtdresses, cardigans, and lightweight nylon windbreakers ready to take “beachwear” to “resort wear” real quick.
Installation view of “NOMEN” in New York, courtesy of Phillips.
