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Chanel Haute Couture SS 24 Show

Chanel Choreographs the Modern Chanel Heroine in “The Button”

Guided by Artistic Director Virginie Viard, the maison’s latest presentation was energized by the divine allure of the Chanel jewel-button—and its intrinsic connection to the shimmering universe of dance and ballet.

Erica Silverman

23 January 2024

Today during Paris Couture Week, Chanel unveiled its Spring/Summer 2024 Haute Couture collection. Guided by Artistic Director Virginie Viard, the maison’s latest presentation was creatively energized by the divine power of the Chanel jewel-button—and its intrinsic connection to the shimmering universe of dance and ballet. 

Chanel Haute Couture SS 24 Show

Courtesy of Chanel.


Invoking Gabrielle Chanel’s historic use of the button as an exhilarating opportunity for women to free themselves from the confines of a garment at any given moment—as well as a seductive, visual gem—Viard highlighted the luminous fasteners across a diverse array of scintillating looks. Celebrating Chanel’s first creations for ballet a century ago, the Haute Couture runway show united the realms of theater, music, painting, and fashion with ethereal performances and beguiling garments. 

Chanel Haute Couture SS 24 Show

Courtesy of Chanel.

A Collaborative Runway with Mike Carson, Dave Free, Kendrick Lamar, and Margaret Qualley 

In the house’s signature collaborative style, a lavish set design, film, and soundtrack by Mike Carson, Dave Free, and Kendrick Lamar emulated opulent Haute Couture codes. The epic runway ingeniously reflected the film The Button—written and directed by Free, scored by Lamar, created by pgLang, and starring Naomi Campbell, Anna Mouglalis, and Chanel house ambassador Margaret Qualley


Enveloped in a pristine cloud of tulle, Qualley opened the Spring Summer 2024 presentation with angelic grace. Delicate pink and white aquarelle pieces were revealed alongside a captivating palette of both pastel and dusky hues, wondrously inspired by the iconic Ballet Russes founded by Sergei Diaghilev and Léon Bakst.

Chanel Haute Couture SS 24 Show

Courtesy of Chanel.

Chanel’s Haute Couture Looks Inspired by the Pure Grace and Femininity of Ballet

Diaphanous and minimalist short skirts were worn with chalk-white ballet leotards and tights, sparking an atmosphere of pure grace and femininity. Elegant dresses, jumpsuits, and capes featured sparkling and lyrical embroidery bringing imagery of blooming florals to mind. Rapturous lace belts, illusive tulle pockets, petite bows, and delicate draperies on precious garments were grounded by down jackets in tulle, exhibiting a symphony of liberated beauty for the modern Chanel heroine.

Chanel Haute Couture SS 24 Show

Courtesy of Chanel.

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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Whitewall curated a gorgeous Valentine's Day gift guide for you to utilize, featuring brands like Dior, Chanel, Leica, and more.
Last week in England, Chanel hosted its latest Métiers d’art collection created by Virginie Viard, tied to an exhibition.
An inaugural exhibition dedicated to Gabrielle Chanel is open at the Victoria & Albert Museum, currently on view through February 25.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.