Coco Rocha Takes over Sass & Bide

Social media fanatics are able to keep up with Rocha’s every move in real time by checking one of the brands five social media outlets, which include a Tumblr page containing links to a live-feed blog. Rocha’s 5-day takeover (today is the last day!) is meant to give an inside look at the daily life of an “off-duty” fashion model.

Find here a behind-the-scenes video of Rocha taken during her campaign shoot. Images from the campaign, which were shot in London by photographer Angelo Pennetta, are also out this week. More about the campaign HERE.