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Dior Pop-Up

Dior’s Toile de Jouy Pop-Up Boutique in New York’s Meatpacking District

Today, Dior announced the opening of a pop-up in New York’s Meatpacking district. The boutique, situated at 400 W 14th Street, now features a prominent assortment of clothing and accessories, as well as the iconic Toile de Jouy motif.

First found decorating the walls of Christian Dior’s original Parisian boutique in 1947, the 18th century French print (which was also a staple in the women’s Cruise 2019 collection) has been reinterpreted by Maria Grazia Chiuri to include unexpected wildlife like giraffes, bears, and tigers. The updated Toile de Juoy can be seen in a window installation and throughout the shop in the form of oversized three-dimensional animals.

Dior Pop-Up Courtesy of Dior.

In addition to items like ready-to-wear, jewelry, shoes, and handbags, the pop-up is presenting two features perfect for the holiday season—the Dior Maison capsule collection, and the “ABCDior” personalization service.

From the Dior Maison line, visitors will find unique gifting items like pillows, glass straws, table settings, ornaments, small trays, and stuffed animals. For the personalization service, clients can embroider their name on a Dior Book Tote—the first time this service will be available to the North American continent.

Dior Pop-Up Courtesy of Dior.

In the future, the pop-up will rotate collections, beginning with a beach themed capsule for women, followed by Kim Jones’ first menswear collection for the brand—which features a commission by artist KAWS—and Baby Dior’s “Capsule Boy” collection for children aged 4-12.

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