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Last week, Fendi launched a new capsule collection entitled “Fendi Mania” with a series pop-ups and simultaneous events around the world in Hong Kong, Shanghai, Tokyo, Kuwait, London, Moscow, Paris, New York, and Los Angeles. For the New York launch, guests like Ansel Elgort, Winnie Harlow, Leigh Lezark, Clara McGregor, and Dilone previewed the collection in an atmosphere featuring special animations and performances from renowned DJs like Kitty Cash.
Included in the collection are a selection of shoes, accessories, and ready-to-wear for men, women, and children. The new pieces embody the brand’s spirit and DNA, furthered with a Western feel and superwoman-like allure. Highlighting streetwear-inspired attire that fuses sports icons with luxury fashion, the capsule shows the recurrence of the re-appropriated Fendi-meets-Fila logo that was created by Instagram artist @hey_reilly.
“Fendi Mania” will be available through the end of the year in 56 boutiques and 7 pop-up stores internationally, as well as online—where an exclusive limited-edition t-shirt can also be purchased.