Louis Vuitton Women’s Cruise 2025 Leans Into the Culture of Spain

110 years ago, Park Güell in Barcelona was completed by Antoni Gaudí. The UNESCO World Heritage site has remained an architectural marvel, a public garden that stands still as the city around it grows. This idea is one that Louis Vuitton resonates with, having a legacy that is in constant transformation.

Yesterday in that very location is where Louis Vuitton’s Women’s Cruise 2025 collection was unveiled, reflecting Spanish culture and connecting its core values to new identities.

Bringing Louis Vuitton to Barcelona

Like Barcelona, the brand’s collections expressively adapt to the world’s changes with colors, textures, and silhouettes that bring beauty to life. Cruise 2025 was no different—with carefully constructed coats, wide-brimmed hats, and leather-fringe shoes stealing attention.

Immersive Set Design by James Chinlund

From an unforgettable set design by James Chinlund, seats followed the curves of the space while “Music for Chameleons” by Gary Numan and “Madame Butterfly” by Malcolm McLaren set the tone. The first few looks of the new collection designed by Nicolas Ghesquière were opulent and regal, embodying a certain type of conquistador chic only Louis Vuitton could create.

Louis Vuitton Cruise 2025 Looks

Broad-shoulder suit dresses were paired with sporty sunglasses, hats tilted to the side, and leather zip-up boots. Then, summery sets—like a beige dress adorned with beading, topped with a cape in similar makeup—were seen complemented with knee-high boots and new leather bags dangling from chains.

With each passing ensemble, the collection grew closer to the approaching warm season, with flouncy fabrics and lightweight looks elevated by ruffled edges, cutouts, sheer paneling, intricate embellishments, colorful eyewear, and more. 

Enriched by this journey of discovery in Spain, the latest Louis Vuitton collection embraced the importance of tradition with new codes—contrasing with color and inspired by evolution, but never contradicting the past with the future.