Max Mara‘s spring/summer 2017 collection, presented on Thursday, September 22 at the Palazzo Serbelloni in Milan, Italy, found inspiration in Latin American architect and designer Lina Bo Bardi. She was a leading figure in the Tropicalia movement, which included artists like Carmen Miranda, Caetano Veloso, Gilberto Gil, and Gal Costa.
Bo Bardi embraced the natural world, and the uncontrollable chaos of Latin America’s flora and fauna. Her concrete and glass brutalist designs were meant to incorporate the rainforest, which Max Mara referenced in palm-filled prints, geometric patterns, and head-to-toe solid looks in bright yellow, orange, blue, green, and white. Materials like leather, high performance jersey, and nylon can be found in the new BoBag, the iconic 101801, new Lina sunglasses, and techno-clogs. The collection was finished with lush sweaters adorned with animal prints and animal imagery in the form of exotic frogs, birds, and even lemurs.
Max Mara spring/summer 2017
