ABCDior Pops Up in SoHo this Spring

The bright space filled with glowing vitrines showcasing a range of accessories offers a playful environment for shoppers to imagine their very own unique Dior item. Finding inspiration in the block letters adorning the walls inside, visitors can use a touch-screen display table to play, envision, and select their very own Dior personalization.

Whether it be on icons like the Lady Dior, Book Tote, J'Adior heels, or motifs like Toile de Jouy and Dior Oblique, customers get a spirited chance to dream, create, and bring home something all their own through May 21.