This spring, New Yorkers enjoying the warming weather with a walk around SoHo will find at 109 Greene Street the ABCDior pop-up shop. One in a series of exclusive temporary boutiques around the world, it is dedicated Dior‘s ABCDior service of custom personalization.
ABCDior in SoHo, photo by Francis Dzikowski.
The bright space filled with glowing vitrines showcasing a range of accessories offers a playful environment for shoppers to imagine their very own unique Dior item. Finding inspiration in the block letters adorning the walls inside, visitors can use a touch-screen display table to play, envision, and select their very own Dior personalization.
Whether it be on icons like the Lady Dior, Book Tote, J’Adior heels, or motifs like Toile de Jouy and Dior Oblique, customers get a spirited chance to dream, create, and bring home something all their own through May 21.
ABCDior in SoHo, photo by Francis Dzikowski.
ABCDior in SoHo, photo by Francis Dzikowski.
