The City of Light was brimming with a parade of radiant events this year for Paris Fashion Week. Here, Whitewall takes you inside the vivacious events hosted by top brands Byredo, Casablanca, and Miu Miu.
Byredo and Ameila Gray Unveil Mojave Ghost 2024
Amelia Gray, Cher, Ben Gorham, Alexander; photo by Saskia Lawaks, courtesy of Byredo.
On Friday, March 1, Byredo’s visionary Founder and Creative Director Ben Gorham joined forces with prominent model Ameila Gray to host a jubilant cocktail party and toast to their inspired new collaboration: Mojave Ghost 2024. Within the famed fragrance house’s flagship boutique on Rue Saint-Honoré, the iconic duo unveiled the fragrance’s momentous 10th anniversary edition to a star-studded crowd including Cher, Serena Williams, Rosie Huntington-Whiteley, Precious Lee, and Lisa Rinna. Through the visceral photography of Harley Weir, the warm and ghostly scent is brought to new life by a multi-faceted campaign with Gray’s magnetic and soulful visage. The festivities made way for a chic dinner at Hôtel de Crillon, sparking vibrant conversation among VIP guests such as Ikram Abdi, Lucia Pica, David & Isabela Grutman, Leomie Anderson, and Ami & Aya.
Casablanca Celebrates Fall/Winter 2024 with a Dance Party
Courtesy of Casablanca.
During Paris Fashion Week, Casablanca debuted an otherworldly yet contemporary autumn/winter 2024 presentation titled “Venus as a Boy.” Echoing the title of a legendary Bjork song, Founder and Creative Director Charaf Tajer conjured both the magic of ancient Greece and his luminous perspectives on mortal life to develop a shimmering, wearable new collection of embroidered leather jackets, avant-garde sandals, luxurious draped garments, and more. To celebrate his team’s latest endeavor, a post-show party unfolded at Cirque d’Hiver with the international glitterati, including Maxim Magnus, Kai Isaiah, Maya Chantout, Cesar Reign, and Yvesmark Chery, featuring rousing DJ sets by Sexth Troxler and DJ Dasco—with euphoric dancing late into the night.
Miu Miu and Gigi Hadid Host Paris Fashion Week Dinner
Gigi Hadid; photo by Victor Boyko/Getty Images, courtesy of Miu Miu.
On Tuesday, March 5, illustrious fashion house Miu Miu and vivacious model Gigi Hadid rejoiced in the brand’s fall/winter 2024 runway show, titled “Individual Moments,” with a decadent dinner at Gigi restaurant. A global array of cultural icons including Derek Blasberg, Emma Corrin, Sophia Al-Maria, Guillaume Diop, Ethel Cain, Angel Haze, and Luther Ford—some of which walked as models in the sweeping presentation—came together to revel in the enduring artistry of designer and founder Miuccia Prada. Wearing the house’s latest looks, such as provocatively preppy and sporty styles, guests like Bel Powley and Kristin Scott Thomas nodded to Miu Miu’s true embrace of both youthful rebellion and sophisticated allure.
