For this week’s Brand New, we’re showing you the latest from brands like Dior, ISAIA, Gucci, and more.
Last week in Paris, Dior kicked off the holiday season with an incredible lit-up façade for its store on 30 Avenue Montaigne. From afar, the public can see a gold luxuriant tree spanning the outside corner of the building. Made up of a shining menagerie of wild animals like tigers, birds, and giraffes, and covered in toile de Jouy, the fairytale façade is topped with a bright star.

Italian fashion brand ISAIA opened the doors to its first store in London on November 16, welcoming visitors to a boutique that amplifies the label’s heritage and culture. Designed by Ferrari Architetti, the space is decorated with art and unique artifacts by interior designer Alberta Saladino, and furniture and design elements by Bay of Naples.
Gucci is expanding upon its Wooster Street store offerings in New York by opening up a new chapter—The Gucci Wooster Bookstore. Curated by David Strettell from Dashwood Books, the SoHo spot recalls the magic of small independent bookstores. Featuring carefully-selected books focused on art and photography, the space will also host book signings and cultural events.

Also new for Gucci is a new tote bag in collaboration with Comme des Garçons, inspired by the Japanese labels’ original PVC paper bag tote. Adorned with the iconic red and green Web stripe down its center, the new accessory merges the two brands’ dedication to artistry.
This month, New York-based design studio Apparatus celebrated the openings of its new space in Los Angeles. Co-founders Gabriel Hendifar and Jeremy Anderson are renewing an energy focused on art and design with a polished aesthetic with a Southern California twist. Inside, guests can explore a heightened selection of lighting, furniture, and art and design objects from brands like JF Chen and artists like Robert Moreland and Amir Nikravan.

Courtesy of Gucci.
Claridges is welcoming its traveling visitors to something extraordinary this holiday season—The Tree of Love designed by longtime guest and fashion leader Diane von Furstenberg. Inspired by the power of love, global creative influences, ancient traditions, and astrology, the tree stands at almost 20 feet tall, glowing with a blue shimmer. Decorated with over 8,000 hand-painted silver leaves and 150 hand-blown glass hearts, the tree also features six different animals like a dove and a deer that represent powerful characteristics like peace and gentleness.
Maison Kistuné introduced its genderless collection entitled “ACIDE,” full of fun art pieces. Special for the collection is the new ACIDE Fox logo by artist and illustrator Christina Zimpel. Seen in bright colors and bold strokes, the new emblem takes on an entirely new style with the artist’s distinctive style. Staples of the brand like shirts, crewneck sweatshirts, cardigans, and accessories are interpreted with a fresh, edgy touch.

Alejandra Alonso Rojas opened its first pop-up shop in New York, debuting in a landmark building on White Street, open through December 5. The ground floor features a sprawling space with 16-foot high ceilings, elegantly clad with products by the brand like handwoven knits, eco-cashmere pieces, tailored leather, and more. Additionally, the brand is introducing its first unisex piece—the His & Her cashmere knit sweater.
Hennessy has partnered with Opening Ceremony to unveil the spirits world’s ultimate travel bag—East Meets West. Inspired by designers Carol Lim and Humberto Leon’s global travels, the limited-edition gold bag blends tradition and heritage with a contemporary take.

Olivier Widmaier Picasso—the artist’s grandson—is revealing a riveting new book published by Abrams entitled Picasso: An Intimate Portrait. In its pages, readers can gain insight into the life of the iconic artist as not just an artist, but as a husband, a lover, and a father, too. By way of his grandson’s words, Picasso is revealed by details of his hopes, fears, dreams, and regrets, which, altogether, presents a detailed story of a lifetime dedicated to art.