This week, Cartier launched a new Cartier de Cactus collection with a soirée at its Fifth Avenue flagship in New York. It was the first event the luxury house hosted since the store’s renovation completion last year. Guests enjoyed fruity cocktails, live music by Gasoline Tequila, and appropriately-shaped macaroons to mimic the cacti jewelry on view. The sixth floor rooftop—with its experiential installation and outdoor lounge, which is open to the public until June 29—was decked out in desert-inspired details, refreshments, jewelry displays, a cabana, a special from-dawn-to-dusk lighting experience, and images from Santa Fe-based photographer Ja Soon Kim.
Cartier has long been inspired by the natural beauty of flowers, and these new pieces build off of the original collection from last year. Sculptural pendants, rings, earrings, and bracelets feature blossoms and blooms in 18-carat yellow and rose gold. In vibrant petals, there are bursts of emeralds, carnelians, lapis, and diamonds. The new collection, prickling with character, is a tactile and radiant offering ranging from statement to practical pieces.
“As summer nears, we’re excited to share one of Cartier’s most imaginative collections with this rooftop installation,” said Mercedes Abramo, President and CEO of Cartier North America. “The beauty of the Cactus de Cartier collection lies in its stunning simplicity—unique, easy to wear pieces for audacious women everywhere.
The Cactus de Cartier rooftop installation and lounge, located at 653 Fifth Avenue, will be open to the public until June 29—on Monday through Saturday, from 10 a.m. to 7 p.m., and on Sunday, 12:00 p.m. to 6:00 p.m.