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Dior 30 Montaigne, © Adrien Dirand, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
Lifestyle

Dior Reveals a Refreshed 30 Montaigne by Peter Marino

By Pearl Fontaine

March 11, 2022

Last weekend, Dior announced the reopening of its residence at 30 Montaigne in Paris, following more than two years of closure for renovations. Home to the maison since Monsieur Christian Dior fell in love with the space in the mid-1940s, the re-imagining of the 30,000 square-feet residence was put in the hands of architect Peter Marino, whose expertise oversaw the completion of a boutique, a beauty and fragrance alcove, a restaurant and patisserie, haute couture ateliers, a gallery space, and more.

“I am extremely pleased and proud to see this extraordinary dream, this outstanding project—which my team and I have carried with all our passion—finally come true,” said Pietro Beccari, Chairman and CEO of Christian Dior Couture. “More than a reopening, 30 Montaigne is a total reinvention and a living symbol of our DNA: the birth of a realm like no other in the world, where dreams are given free reign and a new, unprecedented page in the history of Dior, fashion—and Paris—can be written.”

Open Gallery

Dior 30 Montaigne, © Adrien Dirand, courtesy of Dior.

Outfitted from top-to-bottom with the enchanting signature of Dior, the neoclassical structure—built in 1865 by Count Walewski—greets guests with a historic stone facade. Once indoors, the Dior universe begins to unfold over 6,000 square-feet dedicated to ready-to-wear, shoes, knitwear, leather goods, a space for made-to-measure tailoring, and more. Here, Marino carefully selected over 100 different materials to highlight the house’s oeuvre in a blend of history and modernity, like wooden moldings, exposed beams, stone, precious fabrics, and recognizable visuals like toile de Jouy, carnage, and Versailles parquet.

Throughout the boutique, visitors will find art and installations by names ilike Paul Cocksedge, Jennifer Steinkamp, Azuma Makoto, Brigitte Niedermair, and Sophie Coryndon (whose work has customized the elevator), bringing life to the space alongside furniture by noteworthy designers like Joaquim Tenreiro, Gio Ponti, and Hans Olsen. The curation accompanies house icons enclosed in vitrines, shining a spotlight on items like Rouge Dior lipstick, the Lady Dior, and books from the couturier’s own library.

The refreshed space continues to house the Dior's couture salons, which are confidentially enclosed (though viewable from the boutique through gorgeous bay windows), along with the haute joaillerie ateliers, which have come to 30 Montaigne for the first time. Elsewhere in the space, La Galerie Dior invited Nathalie Crinière to create a scenographic experience detailing the six successors of Mr. Dior and their work for the house. Also interspersed throughout the building are three gardens paying tribute to Christian Dior’s love for flowers, executed with the help of landscape architect Peter Wirtz—including a ground floor garden, a winter garden enclosed with a glass roof, and a veritable garden on the third floor, which holds a gorgeous collection of Mr. Dior’s favorite apple trees and roses.

Open Gallery

Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.

Also on site are two dining spaces, Le Restaurant Monsieur Dior and La Pâtisserie Dior, featuring cuisine by Jean Imbert. Imbert and collaborator Antony Clémot crafted a menu of the couturier’s favorite dishes alongside a list of regional wines, for Le Restaurant, enjoyable within interiors featuring the work of artists Claudia Wieser and Guy Limone. And in La Pâtisserie, views of the rose garden can be expected along with delicious sweets, breakfast offerings, and a selection of rare coffee.

Finally, the residence is complete with La Suite Dior. There, interiors by Marino have been outfitted with luxe materials like onyx, leather, and feathers, as well as artworks by Joe Bradley, Anne Peabody, and Guy de Rougemont. La Suite Dior can be reserved for for private access to 30 Montaigne, perfect for intimate cocktails, exclusive tours, or overnight shopping sprees.

Open Gallery

Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.

Open Gallery

Dior 30 Montaigne, © Kristen Pelou, courtesy of Dior.
30 MontaigneDior

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