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On Tuesday evening, socialites and fashionistas – many of whom we predict would have preferred to avoid the cold weather – nonetheless found themselves in a crowded boutique full of high-heels and bespoke suits for the much anticipated launch of Marni’s new scent (simply titled “Marni Fragrance“) at its location in the Meat Packing District. The event, which attracted the likes of Christina Ricci, Stefano Tonchi, Stella Schnabel, Hannah Bronfman, Olympia Scarry, and Sofia Sanchez Barrenechea, among others, was hosted by creative director, Consuelo Castiglioni, and kicked off New York Fashion Week festivities.
The invitation boasted music by DJ Alexa Chung (which we were anticipating), but the incessant talking reduced her efforts to a faint sound. Not that it mattered though; whatever sensory experience we lost was gained by the visual – namely, people’s outfits and shoes, and the arrival of boldfaced names. “Look, there’s Cindy Sherman,” announced a woman wearing the most flattering leather, blue oxfords we’ve seen in a long time. We were excited about Sherman, too, but then a second round of prosecco appeared, and having missed the first, we needed to focus.
With drinks in hand, we squeezed through guests to get a sample of the new scent. Presented on serving trays held by statuesque male blondes, the fragrance is “a playful debate between extroverted assertiveness and elusive femininity.” Unlike most women’s perfumes, it avoids sweet, sugary, or flowery scents, and instead, “combines ethereal spices and eclectic, raw woods,” giving it a subtle, masculine touch. We approve.