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Moncler x Pharrell Williams celebration

Moncler x Pharrell Williams Collaboration Launches During Milan Fashion Week

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A Moncler x Pharrell Celebration to Remember

Yesterday in Milan, luxury house Moncler invited 5,000 guests to the hotel Portrait Milano for a magnificent celebration of its debut “Moncler x Pharrell Williams” collection. Williams and Moncler CEO Remo Ruffini welcomed attendees like Ashley Graham, Willow Smith, Jaden Smith, Hayley Williams, and SAINt JHN, to the main event which featured an exhilarating performance conceived by musician Tobe Nwigwe.

Moncler x Pharrell Williams celebration

Moncler x Pharrell Williams celebration, courtesy of Moncler.

“Moncler x Pharrell Williams” is a Collection of Glamping-Inspired Garments

Flooding the hotel’s outdoor courtyard was Nwigwe’s concept come-to-life through a cast of musicians, singers, and dancers as a chorus of spotlights illuminated them from above. Moving in unison, the performers were dressed in a selection of pale green garments from the “Moncler x Pharrell Williams” collection—pants made from layers of frills, puffed vests, and protective goggles—which was inspired by glamping.

Also present in the crowd that night were noteworthy guests wearing looks by Moncler, including Tony Effe, Greta Ferro, JR, Mr. Rain, Dixie D’Amelio, Emma Marrone, Fedez, and Sfera Ebbasta. Following the celebratory performance, attendees stayed at Portrait Milano to enjoy DJ sets by Kilimangiaro, Big Reeks, and Fabio Mionesi.

Moncler x Pharrell Williams celebration

Moncler x Pharrell Williams celebration, courtesy of Moncler.

How Do I Find the “Moncler x Pharrell Williams” Collection?

Through September 24, Portrait Milano will remain open to the public as The Art of Terrain exhibition space. The collection pre-launch is available in-person and online at Antonia Milano and will launch officially on Moncler’s website and in select boutiques around the world tomorrow, September 22.

Moncler x Pharrell Williams celebration

Moncler x Pharrell Williams celebration, courtesy of Moncler.

Moncler x Pharrell Williams celebration

Pharrell Williams and Remo Ruffini at the Moncler x Pharrell Williams celebration, courtesy of Moncler.

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THE WINTER EXPERIENCE ISSUE
2023

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Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.
This season’s Milan Fashion Week united a mélange of internationally renowned designers, who took to unlikely venues like Italian tram stations to debut looks that were truly inspired. Below, we’ve compiled our personal favorites from Margiela, Moschino, Tod’s, Jil Sander, Gucci, and Marni.
Whitewall highlights Zegna's Winter 2024 collection, presented yesterday during Milan Fashion Week, focused on cashmere.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.