“You kind of had to take the Phoenix out of the ashes,” Peter Marino said of redesigning Tiffany & Co.’s New York flagship, The Landmark. Though this might sound overzealous, the changes were in fact that dramatic: the architect transformed 727 Fifth Avenue into a ten-story art gallery, replete with sourced commissioned works by big names like Jeff Koons, Jenny Holzer, Anish Kapoor, and Damien Hirst. It was yet another move in the brand’s centuries-long effort to make Tiffany & Co. inextricable from the art world.
Courtesy of Tiffany & Co. ©Jason Schmidt
In 1853, the House began to exhibit loaned works of art for visitors to admire while shopping; the House went on to sustain creative partnerships with legendary artists like Paloma Picasso, Andy Warhol, and Frank Gehry. More recently, there was the much-talked-about 2021 advertisement in which Jay-Z and Beyoncé, wearing the iconic Tiffany Yellow Diamond, posed in front of Jean-Michel Basquiat’s Tiffany-blue painting Equals Pi (1982).
Courtesy of Tiffany & Co. ©Jason Schmidt
Now, with its inaugural exhibition on display, The Landmark has officially cemented its status as a functional gallery. “Culture of Creativity” brings Peter Marino Art Foundation’s private collection from Southampton to Tiffany’s two-floor exhibition space, featuring nearly 70 contemporary artworks by 26 artists alongside Marino’s collection of sterling silver Tiffany pieces dating back to the 1880s. Basquiat, Sarah Sze, Rashid Johnson, Urs Fischer, and Richard Prince are among the artists whose works are to be found inside The Landmark, now on display from March 4 to May 20. The collection is profoundly consistent with the artworks that decorate the rest of the flagship, offering a rare insight into Marino’s sources of inspiration for the redesign of the building at large.
Courtesy of Tiffany & Co. ©Jason Schmidt
“Peter reimagined The Landmark as a world of wonder and cultural hub,” said Anthony Ledru, Chief Executive Officer of Tiffany & Co. “There is no better place to show his collection.”
