In celebration of New York Fashion Week, the celebrity stylist and fashion mogul Rachel Zoe is hosting pop-up styling sessions on February 9. Named the Damn Fancy Styling Station, and hosted in SoHo from within a luxurious green truck, it will be located at East Houston & Lafayette Street to bring fashion patrons a hand-selection assortment of outfit upgrades from CURATEUR, styling tips, and sips of signature Tanqueray London Dry gin cocktails, including the French 75—a drink her longtime brand partnership has cultivated into a favorite.
“NYFW is always such a fun and glamorous time in the city,” Zoe shared with Whitewall ahead of the busy fashion week. “I partnered with Tanqueray to create a chic little styling station that includes some of my favorite accessories and of course delicious gin cocktails.”
In celebration of the collaborative moment, Whitewall spoke with Zoe to hear why her partnership with Tanqueray has spanned the past four years, what she’s working on next, and how travel, architecture, and interior design continue to inspire her style.
Courtesy of Tanqueray.
WHITEWALL: You have an ongoing partnership with Tanqueray for the past four years now Why does partnering with Tanqueray make sense? Why this specific gin brand?
RACHEL ZOE: It’s such a fun and organic partnership for me. Tanqueray is such an iconic brand and I have loved collaborating with them on multiple projects. There is an obvious sophistication that is built into Tanqueray’s brand identity, and I think it truly aligns with my love for living a life of style.
WW: How are you toasting to 2023? What are some of your projects this year?
RZ: I am very excited about continuing my podcast @climbinginheels and my amazing, curated subscription business @curateur. I have additional partnerships with various brands and a few secret projects I cannot share yet! I am truly grateful for the wonderful work projects to come in 2023.
Courtesy of Tanqueray.
WW: Since the pandemic, have you traveled anywhere that’s giving you fashion inspiration? If not, what are some of your favorite places to stay inspired by its fashion?
RZ: Without question, I am most inspired by my travels. I most recently spent time in St Barths and came back refreshed and with so many new ideas! My trips to Paris, the South of France, and London always fill me with endless inspiration. I find creative inspiration from fashion when I travel, but I also love architecture and interior design when I am abroad.”
WW: For those that can’t participate in your Damn Fancy styling session, what are a few takeaways?
RZ: Damn Fancy is definitely a state of mind and an inner confidence. I always say that finding your personal style is about understanding what makes you feel like your best and most confident self. What works for one person won’t work for everyone. I also believe in staying away from too many trends. I think discovering a timeless sense of style is a way to avoid fashion regret.
Courtesy of Tanqueray.
WW: Which shows you’ll be catching this week?
RZ: I am super excited to see Rodarte, Prabal Gurung, Carolina Herrera, and Altazurra.
WW: How would you describe your personal style?
RZ: My personal style has forever been rooted in the 1960s and ‘70s. I am either in a full suit look or an evening gown, and not much in between. It’s what’s easiest for me and what I’m most comfortable and confident in. Over the years I have collected great jackets, dark polished denim, flared pants, and sky-high platform heels, with large statement jewelry. Sequins and metallics are definitely my happy place.
Courtesy of Tanqueray.
