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Vacheron Constantin’s new flagship in New York City, between Madison and Park Avenues, opens this week. The boutique pays tribute to the watchmaker’s deep roots in the United States and commitment to outstanding client service.
The new space spans over 4,500 square feet and covers two floors. A distinctive glass façade opens directly onto 57th Street and features a sleek brass-toned design in the shape of the Maison’s emblem, the Maltese Cross. Upon entering, visitors are greeted by an atrium filled with natural light and a double floor height. To the left, an open discovery table welcomes watch collectors and visitors alike to discover beautiful crafts and techniques amongst an assortment of Métiers d’art timepieces. A dedicated area is also reserved on the first floor, displaying the restoration capabilities of the Maison and rotating exhibitions of historic timepieces from the Vacheron Constantin private heritage collection in Geneva.
“The new Vacheron Constantin Flagship in North America celebrates the relationship between our Maison and America that has existed since 1831. This Flagship exemplifies Vacheron Constantin’s dedication to excellence and our motto, Do Better if Possible, and That is Always Possible,” said Louis Ferla, the Chief Executive Officer at Vacheron Constantin.
In homage to great American art, display windows on 57th Street and the boutique’s first floor exhibition area will be fully encompassed during the opening by a dream-like bronze city including a car and track installation inspired by the masterpiece, Metropolis II, by the late American artist Chris Burden.