With this in mind, La Prairie set out to focus on the eyes for its latest skincare innovation. That journey began outside the laboratory. It started with a look into the gaze. The word itself calls to mind passion. One does not gaze haphazardly, but instead longingly or intensely. A gaze may wander and drift off into a dream.

The power of the gaze is one the Swiss luxury skincare brand asked three artists to address in new work, which recently debuted at Art Basel in June. Invigorated by their unique perspective, La Prairie now reveals the innovation that resulted from this inspiration: Skin Caviar Eye Lift.

The break-through serum raises, revives, and redefines the entire eye area—including the brow. Lifting and firming, the eyes are framed like never before. Lids are tightened, crow’s feet are reduced, under-eyes are smoothed, and brows are contoured. Skin Caviar Eye Lift is quite simply a game-changer for the gaze, changing how we see with a fresh, clear perspective.

The genius of Skin Caviar Eye Lift was achieved by harnessing the power of caviar. La Prairie continues to search for the potentials of caviar’s potency, and thus the boundaries of caviar science have been pushed, yet again.

With regular use, you can expect unprecedented results around the eye. This is no small feat. The eye is made up of 22 muscles in near constant motion. Even in terms of the most mundane movement—blinking, which we do 10,000 times a day. That alone results in some of the earliest and most noticeable signs of aging, affecting elasticity, drooping of the upper and lower lids, and the creation of fine lines.

Skin Caviar Eye Lift combats that damage over time with a combination of Caviar Premier and La Prairie’s Exclusive Cellular Complex, breathing new life into each cell, and ultimately reawakening our eyes and outlook.

To achieve the enhanced gaze we all desire, it starts with a dedication to La Prairie’s Skin Caviar eye ritual. The first step requires a few drops of Essence of Skin Caviar Eye Complex to ready the skin.

Next is the Skin Caviar Eye Lift. One press combines two formulas, delivered through golden caviar beads and a tourmaline-pink gel-cream emulsion, visibly separated by chambers and activated by the pumping mechanism.

The silky formula should be dotted from the inner corner of the eye, along the eyelid crease, to the outer corner. Dabbing along this line, an immediate lifting sensation can be felt. When fully absorbed, finish the eye ritual with Skin Caviar Luxe Eye Cream.

Done in the morning, it begins one’s day with an eye-opening awakening. And finished in the evening, Skin Caviar Eye Lift dares us to dream.