Burberry’s Rodeo Drive flagship is being transformed with an immersive experience celebrating the Maison’s Spring/Summer 2022 collection. Titled “Animal Instinct,” Creative Officer Riccardo Tisci’s designs for the upcoming season looked at the infinite possibilities between fantasy and reality—translated to the three-story boutique through a transformational facade and activations within. Outside, the storefront is unmissable with a bubblegum pink, black, and white Animalia-reminiscent mural covering its entirety. Indoors, a sculptural topography reveals looks straight from the runway, while stacks of mirrored speakers lead visitors to the penthouse, where the collection film plays in a cozy viewing room.
Whitewaller recommends: Trying out the special interactive Instagram filter during your visit.
