Maurice Benayoun’s project Value of Values (VoV) is an ever-evolving neuro-design-based project existing on the blockchain, which utilizes audience participation to assign shape and form to human values like money, love, and freedom. At Osage Gallery, the latest developments of this project—which has been made through a combination of neuroscience, fintech, design, and even AI technology—sees viewers’ thoughts lent to the process of creating physical artworks (some 2D and some 3D) and minted NFTs from the data collected in a creative collaboration between human and machine.
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