Go inside the worlds of art, fashion, design, and lifestyle.
AMIRI opened its first flagship store on Rodeo Drive in September 2020
AMIRI opened its first flagship store on Rodeo Drive in September 2020, translating the brand’s concept of the California dream into a physical space. The brand’s CEO and Creative Director Mike Amiri guided the design with intimacy, comfort and warmth, creating a gallery-like space with a minimal and curated layout against cream walls. Accents–including custom millwork displays and Calcatta Viola marble sourced from Belgium–are joined by unique mid-century furniture pieces, like Pierre Jeanneret armchairs and a Danish sofa by Poul Jensen from the 1960s. In addition to menswear, womenswear, and accessories, site-specific artworks by the local artist Wes Lang are also present.
Whitewaller recommends: Checking out the selection of collectible pieces made in special collaboration with the City of Beverly Hills, available exclusively at the store.
Moncler recently relocated its Los Angeles boutique to a new space on Rodeo Drive.
John Elliott’s Los Angeles boutique is located on Melrose Avenue.
In celebration of the jewelry brand’s 25th anniversary, Colette has opened a stunning Los Angeles flagship in Brentwood.
Prada Outdoor makes its debut at the Prada Beverly Hills store on June 14, 2021.
Cuyana in Motion is a new traveling showroom in California, making an appearance at Platform in Los Angeles.
Zadig & Voltaire's light-filled Sunset Boulevard boutique greets guests with high ceilings and all-white interiors, complemented by minimal contemporary furnishings.
In February 2020, the BYREDO store in Los Angeles opened as the largest store to date.