AMIRI opened its first flagship store on Rodeo Drive in September 2020, translating the brand’s concept of the California dream into a physical space. The brand’s CEO and Creative Director Mike Amiri guided the design with intimacy, comfort and warmth, creating a gallery-like space with a minimal and curated layout against cream walls. Accents–including custom millwork displays and Calcatta Viola marble sourced from Belgium–are joined by unique mid-century furniture pieces, like Pierre Jeanneret armchairs and a Danish sofa by Poul Jensen from the 1960s. In addition to menswear, womenswear, and accessories, site-specific artworks by the local artist Wes Lang are also present.