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Courtesy of Fendi.
Courtesy of Fendi.
Courtesy of Fendi.
Los Angeles, Beverly Hills

Fendi

Fendi's Beverly Hills flagship store greets guests to contemporary luxury fashion.

In 2016, Fendi opened a flagship store on Rodeo Drive in Los Angeles, greeting guests to an exceptional exploration of luxury contemporary fashion. Here, the store carries both men's and women's ready-to-wear clothing, handbags, shoes, and accessory collections. Throughout the two-floor space, patina bronze displays and lacquer are seen mimicking colors of the Roman skyline, guiding visitors from special vignettes to private changing rooms, all while glimpsing at images of Roman fountains taken by Karl Lagerfeld. On the ground floor, the men's collection is seen, as is a spiked gold wall, composed of around 25,000 bronze spikes, creating a unique visual effect where iconic bags resemble trophies. A grand staircase with Navona travertine steps recalls the striking staircase of the newly opened boutique of Palazzo FENDI in Rome, paying homage to the house’s roots. Upstairs, women's collections are seen, complemented by natural wood floors are furnished with hand-knotted rugs, furniture by FENDI Casa, and other esteemed Italian design houses.

Whitewaller recommends: Trying on garments from the women's Fall/Winter 2021 collection, the designer Kim Jones’s debut ready-to-wear collection for the maison.

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201 N Rodeo Dr, Beverly Hills, CA 90210, USA
Fendi
Fendi
Fendi's Beverly Hills flagship store greets guests to contemporary luxury fashion.

Shops

Los Angeles, Beverly Hills |Shops

DITA

DITA opened its latest store in Beverly Hills on Rodeo Drive.

BYREDO

BYREDO's second Los Angeles boutique, located in Silver Lake, is focused on the brand’s fragrance, home, body, and makeup collections.

Burberry

Burberry’s Rodeo Drive flagship is being transformed with an immersive experience celebrating the Maison’s Spring/Summer 2022 collection.

Marcell von Berlin

Marcell von Berlin greets guests to a local and international shopping experience of the brand's pieces, as well as others from around the world.

Moncler L.A. Flaship

Moncler recently relocated its Los Angeles boutique to a new space on Rodeo Drive.

John Elliott

John Elliott’s Los Angeles boutique is located on Melrose Avenue.

AMIRI

AMIRI opened its first flagship store on Rodeo Drive in September 2020

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