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Prada Outdoor makes its debut at the Prada Beverly Hills store on June 14, 2021.
Prada Outdoor makes its debut at the Prada Beverly Hills store on June 14, 2021. Four experiences — a picnic on the lawn, games on the sand, the cool shade of the trees, and the gleam of the sun on an alpine lodge — are celebrated in a series of pop-up shops and in-store installations.
The installations are dedicated to the emotions conveyed in four settings: Garden, Coast, Mountain and Snow. The setting presents a fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. It’s a place where people can relax in the sun or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards and lookout towers, an exclusive ready-to-wear collection for men and women takes shape, all connected to the theme of Coast.
In celebration of the jewelry brand’s 25th anniversary, Colette has opened a stunning Los Angeles flagship in Brentwood.
Cuyana in Motion is a new traveling showroom in California, making an appearance at Platform in Los Angeles.
Zadig & Voltaire's light-filled Sunset Boulevard boutique greets guests with high ceilings and all-white interiors, complemented by minimal contemporary furnishings.
In February 2020, the BYREDO store in Los Angeles opened as the largest store to date.