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Newsletter
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Prada Beverly Hills
Prada Outdoor makes its debut at the Prada Beverly Hills store on June 14, 2021.
Prada Outdoor makes its debut at the Prada Beverly Hills store on June 14, 2021. Four experiences — a picnic on the lawn, games on the sand, the cool shade of the trees, and the gleam of the sun on an alpine lodge — are celebrated in a series of pop-up shops and in-store installations.
The installations are dedicated to the emotions conveyed in four settings: Garden, Coast, Mountain and Snow. The setting presents a fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. It’s a place where people can relax in the sun or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards and lookout towers, an exclusive ready-to-wear collection for men and women takes shape, all connected to the theme of Coast.
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Shops
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BYREDO
BYREDO's second Los Angeles boutique, located in Silver Lake, is focused on the brand’s fragrance, home, body, and makeup collections.
Burberry
Burberry’s Rodeo Drive flagship is being transformed with an immersive experience celebrating the Maison’s Spring/Summer 2022 collection.
Fendi
Fendi's Beverly Hills flagship store greets guests to contemporary luxury fashion.
Marcell von Berlin
Marcell von Berlin greets guests to a local and international shopping experience of the brand's pieces, as well as others from around the world.
Moncler L.A. Flaship
Moncler recently relocated its Los Angeles boutique to a new space on Rodeo Drive.
John Elliott
John Elliott’s Los Angeles boutique is located on Melrose Avenue.
AMIRI
AMIRI opened its first flagship store on Rodeo Drive in September 2020
Go inside the worlds of art, fashion, design, and lifestyle.