The Lush Holiday Boutique Rejoices in the 10th Anniversary of the Max Mara Teddy Coat
Max Mara unveiled a dazzling pop-up boutique within the legendary Aspen Times Printing House at Hotel Jerome, Auberge Resorts Collection, open through January 6, 2024. Rejoicing in Teddy Ten, the momentous 10th anniversary of the house’s coveted Teddy Bear coat, opulent camel hair fabric now iconic to the brand’s luxurious outerwear collection graces sculptural furniture and otherworldly fixtures which echo the lush Colorado landscape. Sleek LED screens and high-definition projections present the maison’s inspired imagery while clients explore a meticulously curated offering of timeless outerwear, ready-to-wear garments, and cold weather accessories. In special recognition of the brand’s anniversary, two inaugural Teddy styles are debuted. The shop’s exclusive Sparkling Teddy coat, offered in elegant camel or white, is enhanced with shimmering crystals—-ideal for chic holiday festivities. Charming Mini Teddy Coats for children ranging from 5-12-years-old are newly displayed alongside coordinating Teddy mittens, hats, and earmuffs. Client advisors straight from Max Mara flagship locations are on hand for luxurious personal styling appointments.
Whitewaller recommends: Reveling in the maison’s offering of seasonal refreshments as well as a ski gondola photo experience within Hotel Jerome’s idyllic winter garden.
Courtesy of Max Mara.
