Inaugurated during the 60th edition of the international Salone del Mobile, design furnishings company Flexform opened the first Italian flagship store in the heart of Milan. Designed by architecture and interior design practice Antonio Citterio Patricia Viel, the calm, welcoming space displays large reflective windows that extend the showroom out into the urban landscape. The store design blends timeless materials, like large slabs of Vicenza stone sourced from the Laboratorio Morseletto quarries, and wall finishes masterfully executed by artisan Matteo Brioni, with the contemporary technical design of the false ceilings in painted stretched steel sheet and ‘tunable white’ LED lights. A dramatic backdrop of backlighted panels with graphic designs by Flexform art director, Christoph Radl, complete the flagship store’s decor.
“The showroom,” adds Francesca Carlino, architect and partner of ACPV ARCHITECTS, “aims, above all, to inspire an experience. Like in a museum, where visitors come in and enjoy the works of art, our project for Flexform allows clients to fully experience the furnishings and admire the refinement of their details.”
