Moncler recently relocated its Los Angeles boutique to a new space, now located at 340 North Rodeo Drive. Within the famous shopping district of Beverly Hills, the shop is spread out over two levels of 4,015 square feet, blending the brand’s distinctive mountain-inspired heritage with L.A.’s bright aesthetics for a warm atmosphere. An incorporation of pinewood, ivory Italian Travertine stone, and grey Ceppo di Gré stones are combined with mirrored surfaces and black metal to give the boutique a fresh and contemporary finish. The focus of the new space is a striking central staircase, which connects the two floors and is made of concrete and Travertine stone. On the ground floor, guests can explore a selection of recent collections, while the second level is dedicated to a personal shopping experience with private appointments. For the launch of the new flagship, Moncler collaborated with the L.A.-based artist Steven Harrington to create a limited-edition art toy entitled Pupazzo in three distinctive designs. In addition, a short film was created to mark the opening that explores Harrington’s design approach and connection to the city.
Whitewaller recommends: Checking out the latest items from Moncler’s main collection, as well as Moncler Grenoble and Moncler Genius.