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Courtesy of Nike NYC, House of Innovation 000.
Courtesy of Nike NYC, House of Innovation 000.
Courtesy of Nike NYC, House of Innovation 000.
New York, Midtown

Nike NYC, House of Innovation 000

Nike’s House of Innovation 000 is a six-story flagship featuring immersive personal retail experiences unlike any other Nike location.

Nike’s House of Innovation 000 is a six-story flagship featuring immersive personal retail experiences unlike any other Nike location, including the Sneaker Bar, Nike Speed Shop, Sneaker Lab, and a customization wing called The Arena. The flagship also allows shoppers to browse items in stock, reserve merchandise, and check out, all from the Nike App

Whitewaller recommends: Creating your own DIY sneaker in The Arena.

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650 5th Ave, New York, NY 10019, USA
Nike NYC, House of Innovation 000
Nike NYC, House of Innovation 000
Nike’s House of Innovation 000 is a six-story flagship featuring immersive personal retail experiences unlike any other Nike location.

Shops

New York, Williamsburg |Shops

DS & Durga

DS & Durga's newly opened Williamsburg location was designed by co-founder Kavi Ahuja Moltz and designers K&CO and Pilskin Architecture.

Zadig & Voltaire

Zadig & Voltaire recently unveiled a partnership with The Los Angeles Dance Project, encompassing 17 pieces inspired by the dance company and available through 2021.

Diptyque

Art and fragrance patrons that know and love Diptyque can now visit the brand’s 31 Prince Street location for an extra treat.

The Future Perfect & Casa Perfect

Last March, The Future Perfect opened Casa Perfect New York, an appointment-only gallery situated in a five-story West Village townhouse.

10 Corso Como New York

10 Corso Como’s debut U.S. location opened in the fall of 2018 in New York’s historic Fulton Market Building.

Material Good

Material Good offers a personalized, immersive shopping experience, highlighting a selection of rare objects like luxury watches, jewelry, leather goods, art, and more.

Michele Varian

Micro-manufacturer and lighting, furniture, and textile designer Michele Varian opened her eponymous store in SoHo.

Rick Owens

The new Rick Owens SoHo boutique interior was designed using only concrete, mirror, steel, and white sheetrock.

Assouline

Known as a trusted luxury brand dedicated to culture, Assouline has opened the eyes and minds of many with books that are artfully crafted.

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