Located in Cheongdam-dong, Seoul’s central shopping district, the Miu Miu flagship store presents elegance on all fronts. The two-story shop is committed to the tasteful display of accessories, bags, footwear, and ready-to-wear clothing while presenting a revitalized image of the brand. Miu Miu’s iconic blue damask is now sky blue, covering the floor and ceiling for an updated yet simultaneously timeless feel. The ground floor presents stylish clothing, bags, accessories, and shoes on canvas shelves, while the first floor, accessible via an elegant black marble staircase, is solely ready-to-wear.