In 2011, Shinola was founded in Detroit to offer an array of luxury lifestyle products. Ranging from watches and bicycles to leather goods and accessories, the company puts forth effortless design and a contemporary aesthetic. Shinola’s headquarters and watch factory are housed within the College for Creative Studies (CCS) on the fifth floor of the Alfred A. Taubman Building, a former automotive research lab, called The Argonaut, or General Motors. Here, Shinola delivers craftsmanship and timeless design that inspire people to live with confidence, joy, and in a style that is uniquely their own.
Whitewaller recommends: Trying on a timepiece.