Menu

  • Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine

Presents

Miami

Otis Kwame Kye Quaicoe, Kennedy Yanko, Reginald O’Neal, and Cajsa von Zeipel

Newsletter

Go inside the worlds of art, fashion, design, and lifestyle.

Ok
Jeju Island Thomas Cafe, courtesy of Burberry.
Courtesy of Burberry.
Courtesy of Burberry.
Courtesy of Burberry.
Courtesy of Burberry.
Courtesy of Burberry.
Courtesy of Burberry.
Design

Burberry Imagines a Dreamlike Landscape on Jeju Island

By Pearl Fontaine

November 15, 2021

Last week in Korea, Burberry revealed its new experiential installation, the Imagined Landscape, set within the idyllic Jeju Island. The first in a series of brand experiences opening around the world, visitors on the island will find a dreamy mirrored structure, which holds within its futuristic contours an encounter highlighting the maison’s latest outerwear offerings.

Open Gallery

Courtesy of Burberry.

Blurring lines of indoors and outdoors, nature and technology, and real versus imagined, the experience begins before even entering the mountainous structure—through the façade’s silvery reflections of its lush island surroundings. Within are interactive screens and projections of film works, exploring themes of the natural world while previewing the brand’s collections. From the artist Liu Jiayu, Waves of Life features a capturing of the transformative cycles of life; Cao Yuxi’s Seasonal Proximities considers how our perception of reality is being changed in the digital age, and Maotik reflects on nature’s unpredictability in the immersive presentation of Infinite Landscape.

Highlighted throughout the installation are designs like Burberry Creative Director Riccardo Tisci’s latest gabardine trench (a material first developed by founder Thomas Burberry), a black and white plaid puffer, a sleek overcoat in camel, or a calf-length trench in layers of black tasseled leather. After completing the experience, visitors will want to try out the accompanying augmented reality lens, available on TikTok. Then, step into Korea’s first Thomas’s Café, completing your journey with treats from Justin Lee of JL Dessert Bar.

Open Gallery

Jeju Island Thomas Cafe, courtesy of Burberry.

Coinciding with the debut of Imagined Landscape, Burberry has joined a five-year partnership with the nonprofit Jeju Olle Foundation, investing in the maintenance and preservation of Jeju Island. This falls in line with the house’s recent Climate Positive commitment, which ensures all brand events will remain carbon neutral.

Open Gallery

Courtesy of Burberry.

Open Gallery

Courtesy of Burberry.

Open Gallery

Courtesy of Burberry.
BurberryJeju Island

Recommended

Design |November 30, 2021

Samuel Ross Deepens the Dialogue of Design

Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter