Gucci has relaunched its Gucci Equilibrium platform, reflecting its ongoing commitment to creating positive change. Focusing on two pillars—the people and the planet—Gucci Equilibrium is providing a new digital channel (along with a new Instagram page) for sharing messages from diverse leaders related to climate action and equity for all.
“Gucci is driven by the issues that are fundamentally influencing and creating our collective future,” said Marco Bizzarri, President and CEO of Gucci. “It is paramount that we build this future to be more equitable, where injustice and discrimination in all their forms are not allowed to prevail. In light of current events, our unwavering commitment to combat racism and fight for equality is now even stronger.”
Loring Randolph
Featuring a fresh logo design by the artist MP5, the goal of Gucci Equilibrium is to share content and information with the #GucciCommunity—a group of conscious individuals who are motivated and ready to engage and take a stand on current issues. Designed to promote change within the house itself, Gucci Equilibrium will also utilize the brand’s global status to elevate community voices and incite change on a larger level.
Encompassed in the platform, the house has created initiatives like the Gucci Changemakers’ community fund and scholarship program—focused on inclusion of diverse talents who are underrepresented in the fashion industry. Additionally, the brand launched the CEO Carbon Neutral Challenge, which is a call to action for climate leadership, and a new retail activation on Gucci.com and the Gucci App. Virtually, clients can discover the sustainability features of nearly 400 products.
Installation view of MP5’s “On/Off” at Gucci Garden, courtesy of Gucci.
In addition to these initiatives, Gucci has published the results of its 2019 Environmental Profit and Loss account, which reflects its movement and improvements towards sustainability. Encompassed in a 21 percent decrease in the house’s environmental footprint, the report highlighted actions like an increase in the use of recycled material and the goal of using 100 percent green energy by the end of 2020.
