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The Rolex Perpetual 1908

Rolex Debuts New Icons at Watches and Wonders, from Deepsea to Sky-Dweller

Amid the flurry of Watches and Wonders, Rolex raised the curtain on a parade of technological novelties and artistic showstoppers like the Day-Date, Rolex Deepsea, Cosmograph Daytona, Sky-Dweller, and more.

Erica Silverman

13 April 2024

This week in Geneva, during Watches and Wonders 2024, Rolex reveals its most coveted and spectacular horological works of art. A parade of technological novelties and artistic showstoppers debuted with the Oyster Perpetual GMT-Master II, Day-Date, Rolex Deepsea, Cosmograph Daytona, and Sky-Dweller, as well as the Perpetual 1908. Each wristwatch brings shimmering sentiment, grandeur, and iconicism to the brand’s ardent collectors and inspired new global clientele. 

Two New Sporty and Classic Oystersteel Models of the Oyster Perpetual GMT-Master II

Rolex's The Oyster Perpetual GMT-Master II

The Oyster Perpetual GMT-Master II; courtesy of Rolex.

Embarking on two new sporty and classic Oystersteel models of the Oyster Perpetual GMT-Master II, wearers will discover a dynamic 24-hour graduated two-color Cerachrom bezel insert of gray and black ceramic, embellished with a luminous platinum coating. The Oyster bracelet offers a three-piece link lending legendary vigor, while the Jubilee bracelet brings a five-piece link with singular plushness and wearability.

Across the sleek black lacquer dial, the watch’s alluring title is inscribed in a spirited green, which is paralleled in the eye-watching triangle-tipped 24-hour hand, bringing bursts of energy to the day’s enterprises. Powered by the industry’s revered technology, a Calibre 3285, the date and supplementary 24-hour time zone are configured for maximum efficiency and transcendence for the contemporary world traveler. 

Oyster Perpetual Day-Date Radiates with Master Craftsmanship

Rolex's The Oyster Perpetual Day-Date

The Oyster Perpetual Day-Date; courtesy of Rolex.

Oyster Perpetual Day-Date radiates with master craftsmanship, featuring colorways, patterns, and materials that dazzle mind and soul. Revitalized iterations of Oyster Perpetual Day-Date 40 and Oyster Perpetual Day-Date 36 focus on enriched dials. A dreamlike ombré dial presents an ethereal take on Day-Date 40, and the inaugural 18 ct Everose gold ushers in a charismatic new era with slate ombré—which reveals its brightest color at the center and ebbs and flows into a meditative black at the edges. Upon this much-anticipated piece, faceted index hour markers in 18 ct pink gold delight and surprise. 

The effervescent debut of Day-Date 36 in 18ct yellow gold makes for an instantly timeless gift with its pure white lacquer dial and geometrical hour markers. The 18 ct Everose gold version of this timepiece is offered with an opulent blue-green dial and ten baguette-cut diamonds, reminiscent of overlooking the sparkling waves of the deepest ocean. Also available with 60 trapeze-cut diamonds, hand-craftsmanship by the maison’s illustrious gem-setters results in a magnum opus of exclusivity. 

An Original Edition of the Oyster Perpetual Rolex Deepsea Newly Shines

The Oyster Perpetual Rolex Deepsea

The Oyster Perpetual Rolex Deepsea; courtesy of Rolex.

An original edition of the Oyster Perpetual Rolex Deepsea newly shines in dramatic 18 ct yellow gold with a 60-minute graduated Cerachrom bezel insert of hypnotic blue ceramic. In stunning coordination, a lit-from-within blue lacquer dial revels in the watch’s striking name in a jubilant golden yellow. Here lies a pristine new technical innovation of a high-performance compression ring in ceramic within the Ringlock system. Continuing the serene blue palette with a curvaceous satin finish, engraved and gilded inscriptions, and an integrated ceramic watch casing with high-tech material, this special component gives way to a waterproof wonder. 

Launched in 2008, the ingenious timepiece is a true deep-sea diver’s watch, meeting all the meticulous requirements of the most discerning professional divers. Within the far reaches of the sea, 12,800 feet to be exact, the Rolex Deepsea is a potentially life-saving companion. The Chromalight display, and easily readable hour markers and hands of luminescent materials, produce an enduring blue glow for the utmost functionality no matter the challenges presented. 

The Beloved Oyster Perpetual Cosmograph Daytona is Refreshed 

Rolex's The Oyster Perpetual Cosmograph Daytona

The Oyster Perpetual Cosmograph Daytona; courtesy of Rolex.

The beloved Oyster Perpetual Cosmograph Daytona is renewed and refreshed in two new models boasting a seductive and organic mother-of-pearl dial flourished with eight diamonds and three Chromalight hour markers. Each offered in icy 18 ct white gold with a bezel set and 36 immaculate brilliant-cut diamonds, this is a gift to oneself or a loved one for the ages. Fitted with contemporary savoir-faire on an Oysterflex bracelet, the first iteration debuts black mother-of-pearl chronograph counters upon a white mother-of-pearl dial, while the second version is beautifully reversed. 

First introduced in 1963 for professional racing drivers, a tachymetric bezel and high-performance mechanical movement newly set this premier timepiece apart among sport chronographs for perfection in the measurement of time. Waterproof to a depth of 330 feet, with crystal of nearly scratch-proof sapphire and an anti-reflective coating, this chic innovation checks all the boxes. The patented Oysterflex bracelet of high-performance black elastomer makes for a durable and everyday vision, and the three-piece link Oyster bracelet is a universal favorite for its allure and longevity. 

The Perpetual 1908 Impresses in Platinum

The Rolex Perpetual 1908

The Perpetual 1908; courtesy of Rolex.

First presented last year, the Perpetual 1908 newly impresses in 950 platinum, brimming with a frosty blue dial with a bewitching guilloché rice-grain pattern. The dial is skillfully developed by way of an engine-turning technique which creates a sculptural motif, paying homage to the rich traditions of watchmaking. Simply revealing the numerals of 3, 9, and 12, the timepiece unfolds with a handsome brown alligator strap and a swift double-folding clasp. The pioneering calibre 7140 is adorned with Rolex Côtes de Genève as well as a cut-out oscillating weight. 

In respect to the very first Rolex watch with a Perpetual rotor, the new treasure of the Perpetual collection marries the brand’s time-honored style and technical mastery. 1908 refers to the year in which Hans Wilsdorf conceived of the Rolex title for his first-class creations, registering the brand in Switzerland and making history. Understated beauty, exceptional identity, and a prosperous spirit mark the Perpetual 1908 as a noble addition to the enduring Rolex narrative.

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During Watches and Wonders 2024 this week in Geneva, Hermès debuts the transformative Hermès Cut collection within a hypnotic and experiential installation. 
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of Art, Fashion, Design,
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