During Watches & Wonders 2024 this week in Geneva, Hermès debuts the transformative Hermès Cut collection within a hypnotic and experiential installation.
“Appearances are not to be trusted,” imparts Hermès in a poetic description of the newest collection. “It’s not to tell the time that you’re looking at your watch. Thanks to your watch you’re treating yourself to time.”
In a euphoric fusing of artistic prowess and technical savoir-faire, the storied maison’s latest offering seamlessly marries pure geometric lines and forms, culminating in a spirited profile and vivacious design. Conceived by Creative Director of Hermès Horloger Philippe Delhotal, the coveted watch’s liberated round shape and integrated metal bracelet or lithe rubber strap—available in a parade of tranquil shades—invokes Mother Nature’s perpetual beauty and eternal guidance.
Hermès Watches Wonders 2024 artistic scenography by Erin O’Keefe; copyright Teamwhaaat, courtesy of the artist and Hermès.
Visitors Will Embark on a Journey Designed by Erin O’Keefe
Visitors of Watches and Wonders will embark on a fantastical journey of color, light, and expressive forms on their way to discovering the pristine Hermès Cut collection. Designed by New York-based architect and visual artist Erin O’Keefe—known for profound investigations into the mysteries of space and time—fairy-tale-like scenography of kaleidoscopic sculptures conjures both the free-spirited gestures of cave drawings and the supreme elegance of modern art.
All ages will be tempted to adventure through the installation’s labyrinthine pathways, allowing logic to melt away, and discovering the visceral ebb and flow of time through prismatic sense memories and jubilant awakenings. Optical illusions, whimsical surprises, and festive games aim to prepare each individual to encounter the evocative Hermès Cut masterpiece.
Hermès Cut watch; © Haw-lin Services, courtesy of Hermès.
The Hermès Cut Collection Offers a Treasure Trove of Individual Expression
Embellished with poignant angles and refreshing lines, the Hermès Cut collection offers a treasure trove of singular pieces for every taste and personality. Sumptuous in all regards, with a satin-brushed and polished case, featuring a lacquered or engraved H, wearers will revel in its iconic and distinguished nature.
A glimmering bevel-cut bezel encircles the sweeping dial with sculptural edging, introducing energetic and lustrous Arabic numerals. A mechanical self-winding calibre is unveiled in the sapphire crystal caseback, and the polished baton-shaped hour and minute hands cascade gracefully over the silver-toned dial, as well as the vivacious gray and orange accented minutes track.
Discerning clientele may opt for the coordinating metal bracelet or a supple rubber strap offered in eight bountiful hues of the house’s signature palette: white, orange, gris perle, gris étain, glycine, vert criquet, bleu jean and capucine. Easily interchangeable, Hermès proposes playful evolutions in style based on any given mood or celebratory moment. Comprehensive steel iterations give way to chic two-tone combinations of steel and gold—decadently enhanced with or without 56 bezel-set diamonds.
Hermès Watches Wonders 2024 artistic scenography by Erin O’Keefe; copyright Teamwhaaat, courtesy of the artist and Hermès.
Hermès Shines Light on its Revered Artisans and Embraces the Wonder of Daily Life
The Hermès Cut collection shines radiant light on the house’s revered artisans and their penchant for unparalleled hand craftsmanship and boundless creativity.
Objects and time are realized as luminous, functional, and transcendent in the eyes of Hermès, whose tremendous horological pursuits broaden the very definition of time to embrace each and every precious second of life on earth.
What is Watches and Wonders?
‘In the Salon’ from 13 to 15 of April 2024. Discover creative and dynamic watchmaking throughout Watches and Wonders Geneva. During a week rich of animations, Geneva becomes the international capital of Time. The Salon opens to the general public over 3 days, from Saturday to Monday included. New spaces, new brands, new interactions: enjoy an inclusive and exclusive experience in two parts.
‘In the Salon’ where 54 exhibiting brands, from the most emblematic to the most confidential, unveil this season’s highlights. Immerse yourself in the watchmaking experience with guided tours. Experience the LAB, an interactive space immersed in the watchmaking of the future, with a focus on innovation and education.
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