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AMIRI Flagship store at Rodeo Drive, photo by Roberto Garcia.

AMIRI

AMIRI opened its first flagship store on Rodeo Drive in September 2020, translating the brand’s concept of the California dream into a physical space. The brand’s CEO and Creative Director Mike Amiri guided the design with intimacy, comfort and warmth, creating a gallery-like space with a minimal and curated layout against cream walls. Accents–including custom millwork displays and Calcatta Viola marble sourced from Belgium–are joined by unique mid-century furniture pieces, like Pierre Jeanneret armchairs and a Danish sofa by Poul Jensen from the 1960s. In addition to menswear, womenswear, and accessories, site-specific artworks by the local artist Wes Lang are also present.

Whitewaller recommends: Checking out the selection of collectible pieces made in special collaboration with the City of Beverly Hills, available exclusively at the store.

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