Marni’s spring/summer 2018 campaign recently debuted, shot by photographer Jamie Hawkesworth. The collection began from a sketch of skater, and grew into characters named Kiki and Querelle that became the studio muses of creative director Francesco Risso.
Whitewall recently caught up with Risso to learn more about the inspiration behind the latest campaign and collection.
Image courtesy of Marni.
WHITEWALL: What was the inspiration behind the Marni spring/summer 2018 collection?
FRANCESCO RISSO: I imagined this collection as if it was a treasure hunt. The beauty of hidden treasures, combined with a captivating hunt. It talks about a continuous search on beauty. Like an archeologist who scavenge in a trunk full of objects. Exploring them or magnifying them with a sense. She enjoys the beauty of how things are made.
Image courtesy of Marni.
WW: How did that translate into your vision for the Marni spring/summer 2018 campaign?
FR: The spring collection started from a scribble I made while I was having lunch with my boyfriend Lawrence, suddenly I saw a skater dressed up. She had this languor of the 20’s and equally she was sculptured. Her silhouette was magnified by awkward volumes. I felt very attracted by the idea that the characters in this campaign could embody the vibe of this scribble. These incredible women with such characters, like Querelle, Kiki, Line and Nicole were central in this work. They were like the muses in the artist studio.
Image courtesy of Marni.
WW: How did you work with Jamie Hawkesworth on the direction of the shoot?
FR: Jamie is such an incredible artist and I was so excited to work with him. It was like exchanging poetry and each word we transmitted to each other made a very unique recipe.
Image courtesy of Marni.
WW: What kind of feeling did you want to evoke?
FR: I wanted to define a balance between synergy and accident. It’s dissonant, but somehow it is this dissonance that creates harmony, like a scribble of a skater dressed up in a 20’s languor and a cocoon shade fifties on top.
Image courtesy of Marni.
WW: What was your favorite part about working on this campaign
FR: The creative process behind it, meaning comparing my ideas with all the others’ who worked on the campaign with me, shaping each other’s visions and points of view until the result.
