Menu

  • Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine

Presents

New York

Calida Rawles: On the Other Side of Everything

Newsletter

Go inside the worlds of art, fashion, design, and lifestyle.

Ok
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Photo by Petra Collins, courtesy of Gucci.
Fashion

Gucci’s Furry and Adorable Year of the Dog Campaign

By Rylie Cooke

February 16, 2018

Today is the first day of the Chinese New Year, and to celebrate the Year of the Dog, Gucci has launched a dedicated collection. The inspiration behind it all is a pillow gifted to Gucci’s creative director Alessandra Michele by artist Helen Downie, aka Unskilled Worker, featuring an
illustration of his two Boston terriers, Bosco and Orso. Appropriately, dog motifs and illustrations adorn 63 collection items in total, including items of clothing, shoes, handbags, luggage, small leather goods and accessories.

This playful collection, shot by Petra Collins, will be promoted across Gucci’s digital channels, notably their newly launched e-commerce channel in China. Special interactive content for Iphone X users will bring Bosco and Orso to life with facial recognition technology and allow
video recording and sharing through the Gucci App.

Open Gallery

Photo by Petra Collins, courtesy of Gucci.

The collection is available now online and in Gucci stores with special packaging for the campaign, displayed in dedicated windows featuring tartan walls, floors, and upholstery.

Chinese New YearGucciPetra CollinsUnskilled Worker

Recommended

Fashion |September 16, 2021

NYFW SS22:Thom Browne, Eckhaus Latta, Oscar de la Renta, PatBo

Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter