Skip to content




MFW FW20: Etro, Sportmax, Plan C

Milan Fashion Week is underway and we’re sharing our favorites from the Fall/Winter 2020 season with debuts from Etro, Sportmax, and Plan C.

Etro created its Fall/Winter 2020 collection for the wearer with an adventurous heart, looking at exciting trips to exotic places for inspiration. Blending a nomadic sense with hints of Argentinian equestrian, and a touch of dandy, the season included sarong culottes, embroidered vests, fluid dresses, and riding-inspired garb like suede pants. A palette of neutrals, winter whites, and hues of red and blue mixed with patterns like jacquard, plaid, and detailed Balkan-inspired prints. Presented within the rich history of a portrait hall, standout looks included a long airy dress in a dusty neutral print, a woven overcoat paired with white trousers and a neck scarf, and a blue velvet suit with shorts and a tasseled tie at the neck.

SCAD Installation view of Shoplifter’s “Chromozone 2020” at SCAD Museum of Art, photography courtesy of SCAD.

Sportmax confronted our impending hyper-technological future and the constant pursuit to connect with a deeper sense of self. Outerwear was the highlight of the season, seen in like capes, raincoats, and jackets, like a plaid cape with black padded shoulder details, and a red patent dress coat with a belted waist. Suiting was presented in everyday wear and more formal styles—like a black tuxedo with satin lapels, worn over a metallic silver blouse, or the double-breasted iteration in dark gray. Neutrals and deep blues accompanied elements like dark denim, a-symmetrical silhouettes, and délabré upholstery patterns. Highlights included a suede tuxedo jacket and mini dress with the sparkle details, a gray plaid coat with the leather bodice, and a black gown with one cap sleeve worn with long black gloves.

Small, precious gestures defined a sensitive elegance in Plan C’s Fall/Winter 2020 collection. Continuing down an explorative path of its own codes and aesthetics, this season constructed looks from mix-and-matched layering and a blend of masculine and feminine details. Classic prints like plaid, floral, stripes, and polka dots employed a rich palette of purple, yellow, wine, and green. Silhouettes were roomy and featured long and loose hems—like a boxy overcoat in gray plaid, or a pair of below-the-knee culottes. Some of our favorite looks included a floor-length dotted skirt paired with a green plaid blouse and blazer, a black dress with the red leather jacket and white boots, and a multi-layered plaid look in purple.

SCAD deFINE Art opening Reception at SCAD Museum of Art, photography courtesy of SCAD.




This season’s Milan Fashion Week united a mélange of internationally renowned designers, who took to unlikely venues like Italian tram stations to debut looks that were truly inspired. Below, we’ve compiled our personal favorites from Margiela, Moschino, Tod’s, Jil Sander, Gucci, and Marni.
Whitewall highlights Zegna's Winter 2024 collection, presented yesterday during Milan Fashion Week, focused on cashmere.
We bask in the best of Milan Fashion Week with collections from Sarawong, Etro, Max Mara, Brunello Cucinelli, Antonio Marras, and Kiton.


Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.